Since we are able to utter a few words, we are asked WHAT we
want to do when we grow up? A doctor, an police officer, a
What if we changed the question to: WHO do you want to work with?
I often find young entrepreneurs trying hard to find the next killer
idea. Instead, what if they spend all that time finding the right WHO?
From the little that I know, this undoubtedly leads to greater
WHATs than any one WHO could imagine – not to mention the blast you
will have during the ride to get there.